The campaign's copyright is owned by Childhood Cancer International (CCI) and the International Society of Paediatric Oncology (SIOP). Please do not claim ownership or alter this attribution when implementing the campaign. 

You are encouraged to add your organisation’s logo to campaign materials. However, the CCI and SIOP logos (provided in the media pack) must always be included where appropriate to maintain consistency and proper attribution. 

In our efforts to raise awareness about childhood cancer, we have chosen to use AI-generated images to protect the identities of the children facing this challenging journey. These images are a product of artificial intelligence, ensuring utmost privacy and confidentiality for the children and their families. This choice reflects our commitment to respecting privacy while still sharing impactful, relatable content to inspire action.