2024
2025
2026

Three
Years
Campaign

In the span of three years, the CCI initiated and led International Childhood Cancer Day (ICCD) campaign embarks on a transformative journey, centered around understanding and addressing the challenges faced by childhood cancer patients, caregivers, survivors, health care professionals and researchers worldwide. The campaign is designed to progress through distinct phases, each contributing to a comprehensive narrative that evolves with time. The 15th of February is marked as International Childhood Cancer Day (ICCD) to highlight the importance of community participation and support in tackling the challenges related to childhood cancer.

The strength of this campaign lies in its adaptability. Each region has the flexibility to tailor the campaign to its unique needs, ensuring relevance and resonance at the local level. While the overarching theme remains constant, the specific objectives evolve, allowing the campaign to remain dynamic and responsive. The three-year structure provides a framework for sustained impact, creating a lasting legacy of awareness, action, and positive change in the landscape of childhood cancer care.

The
Phases

  • The first year of the campaign was dedicated to the collection of challenges and inequalities encountered by those navigating the complex landscape of childhood cancer. Through a global call to action, our audience was invited to share their experiences and insights by submitting digital postcards outlining the hurdles they face. The focus was on raising awareness about the diverse challenges and inequalities experiences around the globe.

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  • Building upon the insights gathered in the first year, the second phase of the campaign shifted its focus to actionable solutions. It delved into the collaborative efforts and initiatives emerging in different regions to overcome the identified challenges. By highlighting these proactive measures, the campaign aimed to inspire a collective commitment to eradicating obstacles and inequalities in the realm of childhood cancer care and research.

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  • In the final year, the campaign culminates in showing the impact achieved through the collective endeavors of the global community to overcome challenges and reduce inequalities. By showcasing tangible outcomes, success stories, and positive changes resulting from the preceding years, we aim to underscore the power of unity and shared dedication. This phase encourages continued momentum in the pursuit of equal access to treatment and care for all children facing the challenges of cancer.